it’s easier to hit your target when you know where it is.
Who is your target audience? Your target audience are the individuals, groups, communities
and bodies of decision makers who can influence your target. Your target is the individual
or individuals who have direct decision-making power over the issue your organization
is working to address. Sometimes your target audience is the target and sometimes
it is not.
Ask yourself
• Who needs to hear your message?
• Who has influence over your target?
• Who must be moved to action so your goals will be met?
• Who has the greatest impact on the outcome of your campaign efforts?
And remember we are here to
direct in the hands,
right on the doorsteps,
and through into the minds of your target audience.
for more detail
Who is your target audience? Your target audience are the individuals, groups, communities
and bodies of decision makers who can influence your target. Your target is the individual
or individuals who have direct decision-making power over the issue your organization
is working to address. Sometimes your target audience is the target and sometimes
it is not.
Ask yourself
• Who needs to hear your message?
• Who has influence over your target?
• Who must be moved to action so your goals will be met?
• Who has the greatest impact on the outcome of your campaign efforts?
And remember we are here to
- Designing for your target audience
- Connect with your target audience
- Identifying and reaching your audience
- Target your target audience
direct in the hands,
right on the doorsteps,
and through into the minds of your target audience.
for more detail